Did you know that for the remainder of the 21st century, the fastest growing consumer group in the world will be 70 years and over and they will continue to control a sizable chunk of the world’s wealth?
However, here’s the reality of the world today. Research (Leger Marketing The Revera Report) reveals that 63% of seniors feel they have been treated unfairly or differently because of their age, and 79% of Canadians agree that seniors 75 and older are seen as less important and more often ignored than younger generations in society. Further, research conducted by organizations today typically ignore Canadians 70+, demonstrating their lack of interest in and understanding of issues pertaining to this influential group. We care about what you think and we want to hear from you.
AGEWORKS™, in collaboration with Sheridan’s Centre for Elder Research, is establishing a 70+ Consumer Insight Panel to provide you with the opportunity to “have your say” on matters that are important to you.
If you are interested in completing this initial survey, please click on the link below and it will take you to the survey.
https://www.surveymonkey.com/r/70plusHaveYourSay
If you have any questions or concerns about the research, please feel free to contact:
Pat Spadafora M.S.W.
Director, Sheridan Centre for Elder Research
pat.spadafora@sheridancollege.ca