The Marketing & Brand Strategy team is excited to introduce a new platform that shows off our state-of-the-art facilities and beautiful campus locations online:
>> explore.sheridancollege.ca <<
Objectives
By providing high-quality, engaging images and descriptions of relevant and interesting locations on our three campuses, this tool will help prospective students “tour” Sheridan online, and ultimately help them imagine themselves at Sheridan.
Campus Tours have proven to be an excellent conversion tool for those who are able to come visit us in person, and this platform is meant to be an extension of that.
We know from User Studies that prospectives students are interested in seeing more campus photography to get a sense of the environment at Sheridan, and we’re thrilled to be able to provide them with that through this new tool.
Audience
This platform is designed for all prospective students, but is particularly valuable for those who live outside of the GTA and/or aren’t able to come for an in-person tour of our campuses.
The classrooms, studios, labs and student life spaces that make up Sheridan’s campuses are an important selling point as prospective students narrow their choices and determine whether Sheridan is a good fit for them. We have a great opportunity here to showcase those campus locations online and help students imagine themselves at Sheridan.
Work in progress
As with all of Sheridan’s digital properties, this tool will continue to evolve as we acquire more image assets, develop more content, and receive more feedback from our prospective student audience and the Sheridan community.
We’ve already set our sights on additional campus locations that we want to feature, and will continue to add to the platform as time and resources allow.
Thank you for your support!
We’d like to extend our thanks to those in the Faculties, the OTR, the International Centre, and Facilities who have been part of the content development process and have provided valuable feedback — we appreciate all your efforts.